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Gaslighting in the veterinary practice.

It’s a thing! We just had an article published in Veterinary Practice News magazine! Have you read it? It’s on gaslighting in the veterinary practice. Linda and I not only work in digital media and marketing we spend a great deal of our time working on personal and professional brand coaching. We have lots ofContinue reading “Gaslighting in the veterinary practice.”

K.I.S.S. your clients!

What???? KISS your clients? Don’t you know it’s the time of social distancing, quarantines, curbside care, and so on? I don’t mean KISS your clients, I mean K.I.S.S. your clients. When I grew up my band director was forever telling us to K.I.S.S. a difficult passage in the music, or a K.I.S.S. a difficult sequenceContinue reading “K.I.S.S. your clients!”

Compassion Fatigue with a Side of COVID-19 Pandemic

This is a hard season for many. It’s a particularly tough time in veterinary medicine. The practices are trying to stay open with limited capabilities, sick patients, frustrated clients, and exhausted staff members, and fear of the future. I have heard of so many people online complaining about how they are treated by angry clientsContinue reading “Compassion Fatigue with a Side of COVID-19 Pandemic”

Client Communication: 7 Ways to have great communication with clients during a crisis

Quick references on where to update your information so clients can see what your practice is up to during a crisis.

10 Ways to Optimize Your Practice Facebook Page

Easy ways to optimize the practice Facebook page. Being easily searched means easily found. Your clients are looking to verify you being easily found means something to them.

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