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Marketing Strategies for Pet Poison Awareness

March is Poison Control Month, and as pet owners and veterinary professionals, it’s essential to raise awareness about potential hazards that could harm our furry friends. Many products we use in our daily routines can be toxic to pets, including household cleaning agents, decorative indoor plants, and outdoor garden plants. As a veterinary practice, it’s … Continue reading Marketing Strategies for Pet Poison Awareness

Promoting Veterinary Services Using Social Media 

Social media has become an essential tool for marketing in today’s digital age, and veterinary clinics are no exception. Here are a few tips on how to start using social media to market your veterinary services: Not all social media platforms are created equal, so choosing the ones your target audience is most active on … Continue reading Promoting Veterinary Services Using Social Media 

Gaslighting in the veterinary practice.

It’s a thing! We just had an article published in Veterinary Practice News magazine! Have you read it? It’s on gaslighting in the veterinary practice. Linda and I not only work in digital media and marketing we spend a great deal of our time working on personal and professional brand coaching. We have lots of … Continue reading Gaslighting in the veterinary practice.

K.I.S.S. your clients!

What???? KISS your clients? Don’t you know it’s the time of social distancing, quarantines, curbside care, and so on? I don’t mean KISS your clients, I mean K.I.S.S. your clients. When I grew up my band director was forever telling us to K.I.S.S. a difficult passage in the music, or a K.I.S.S. a difficult sequence … Continue reading K.I.S.S. your clients!

Compassion Fatigue with a Side of COVID-19 Pandemic

This is a hard season for many. It’s a particularly tough time in veterinary medicine. The practices are trying to stay open with limited capabilities, sick patients, frustrated clients, and exhausted staff members, and fear of the future. I have heard of so many people online complaining about how they are treated by angry clients … Continue reading Compassion Fatigue with a Side of COVID-19 Pandemic

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