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Gaslighting in the veterinary practice.

It’s a thing! We just had an article published in Veterinary Practice News magazine! Have you read it? It’s on gaslighting in the veterinary practice. Linda and I not only work in digital media and marketing we spend a great deal of our time working on personal and professional brand coaching. We have lots of …

K.I.S.S. your clients!

What???? KISS your clients? Don’t you know it’s the time of social distancing, quarantines, curbside care, and so on? I don’t mean KISS your clients, I mean K.I.S.S. your clients. When I grew up my band director was forever telling us to K.I.S.S. a difficult passage in the music, or a K.I.S.S. a difficult sequence …

Compassion Fatigue with a Side of COVID-19 Pandemic

This is a hard season for many. It’s a particularly tough time in veterinary medicine. The practices are trying to stay open with limited capabilities, sick patients, frustrated clients, and exhausted staff members, and fear of the future. I have heard of so many people online complaining about how they are treated by angry clients …