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180+ November Holidays: Funny, Random, and Weird Holidays to Use In Your Social Media Marketing!

Happy November!

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I’ve been working on a little project over here at DDC Headquarters! This will be great for everyone though. It’s a DETAILED content calendar for November! You’re Welcome! This list of holidays AND links can be used in your social media posting plans.  In truth, I am working on the entire 2019 Year but for now, I thought I would get November out to you so you can use it NOW!

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I noticed recently that a few of the dates I was using weren’t correct.  I get these from really reliable sources but they were in conflict with one another.  PLUS, annoyingly I had to go to a few different sites to find all the holidays I wanted to find.  I am not knocking my reliable calendar sources (linked below) I am just saying I had to go and check for myself after I mistakenly posted the wrong day on the wrong day…ugh. I hate it when that happens.  It isn’t the end of the world though! It’s just a reminder to check my sources.

This list is cobbled together from a few sources that I trust… Yes, I know I wrote the paragraph before this one.  You can use these dates to create really fun social media posts that relate to your niche or simply post random dates just for the humor of it.  I have included lots of them.

This list is broken down into Monthly, Weekly and Daily lists.  Just scroll down to the section you are looking for.  Enjoy!

Happy Planning,

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November Holidays-Monthly

Pet Diabetes Month

Adopt A Senior Pet Month
Aviation History Month
Banana Pudding Lovers Month
Diabetic Eye Disease Month
Epilepsy Awareness Month
Family Stories Month
Gluten-Free Diet Awareness Month
Historic Bridge Awareness Month
Lung Cancer Awareness Month
Movember
MADD’s Tie One On For Safety Holiday Campaign (11/16-12/31)
Military Family Month
National Adoption Month
National Alzheimer’s Disease Month
National COPD Month
National Diabetes Month
National Family Caregivers Month
National Fun with Fondue Month
National Gratitude Month
National Home Care & Hospice Month
National Impotency Month
National Inspirational Role Models Month
National Life Writing Month
National Long-term Care Awareness Month
National Marrow Awareness Month
National Medical Science Liaison (MSL) Awareness & Appreciation Month
National Native American Heritage Month
National Family Literacy Month
National Novel Writing Month
National Peanut Butter Lovers Month
National Pepper Month
National Pet Cancer Awareness Month
National Pomegranate Month
National PPSI AIDS Awareness Month
National Raisin Bread Month
National Roasting Month
National Scholarship Month
Pancreatic Cancer Awareness Month
Prematurity Awareness Month
PTA Healthy Lifestyles Month
Spinach and Squash Month
Sweet Potato Awareness Month (See also February)
NoSHAVEmber (US – Beard Month or Movember (Australia – Moustache Month ) (I personally don’t think this should be for men ONLY…equality…just sayin)
Vegan Month
Worldwide Bereaved Siblings Month

November Holidays-Weekly

1st Week of November: National Animal Shelter Appreciation Week

November Holidays-Daily

November 1st

November 2nd

November 3rd

November 4th

November 5th

November 6th

November 7th

November 8th

November 9th

November 10th

November 11th

November 12th

November 13th

November 14th

November 15th

November 16th

November 17th

November 18th

November 19th

November 20th

November 21st

November 22nd

November 23rd

November 24th

November 25th

November 26th

November 27th

November 28th

November 29th

November 30th

 

Sources:

November National Days

https://www.lifelearn.com/2017/12/05/the-huge-list-of-pet-holidays-for-veterinary-practices/

https://www.onehealthcommission.org/en/events/one_health_day/

 

 

Halloween Costume Ideas for Pets

Dressing pets up for Halloween is an age-old tradition and I think it’s great.  I know some pet owners (and their pets disagree).  My pugs Sugar and Kona liked it.  They used to go trick-or-treating with us when our kids were younger.

20150826_232111568_iOSMy favorite memory of the pug’s costumes was of them dressed up as butterflies, wings and all.  Unfortunately, I don’t have any easily located pictures of this adorable event! DOH. I am sad they are too old to really participate any more other than barking at trick-or-treaters when they come to the door.

To celebrate Halloween this year I have created a quick list of my favorite Halloween costumes for pets, listed below.  Fair warning, these images are linked directly to my Amazon affiliate page.

These are hilarious!

UPS Driver:

Lion:

Bat Cat:

Trump Cat:

Star Wars Bantha:

What is your pet going dressed up as this year? Share it on my Facebook page or in the comments here and I’ll post it on my page! I’d love to see them!

Remember to keep your pets safe this Halloween.  Keep them out of the candy and watch for safety on the road.  Be sure they are seen by cars driving by and so on.  Attaching a glow in the dark necklace or stick to their costumes really helps with visibility!

Happy Howl-O-Ween!

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I do have affiliate links connected so I do make a small amount on any purchases you may make but this has not swayed my choices this year!

 

Team Empowerment Doesn’t Work On Autopilot

Empowering your team is vital to practice success but you can’t take your hands off the wheel.  Guiding is definitely in order but crossing over into micro-managing is dangerous territory too… Read more about it in my article

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Published in Firstline Magazine, February 1, 2018, http://veterinaryteam.dvm360.com/empowerment-doesn-t-work-autopilot

 

5 Ways To Save Time Managing Your Social Media

Do you have the time to DO social media? What about concerted social media marketing? Nope…I hear you! I worked full-time managing very busy animal hospitals and it was impossible for me to fit in task of what I thought social media marketing was.  It was just too big of a job…I thought.

Before we can schedule your social media marketing you have to know who it is that you are marketing too.  Prospective clients? Current Clients? Referring practices? Future employees? Who is it that you are most interested in capturing the attention of?

Once you have a fix on who your intended audience is we will call them our target audience.  Everything we do from now on will be targeted to YOUR ideal audience.  This will help you keep the mindset of them and not you. It is easy to slip into the way you think and see things and how you feel about stuff instead of remembering to channel their thoughts, feelings, and attentions. Once you have fix on that mindset you can create your social media content and aim it in the right direction. 

Let’s get to the brass tacks of this post though.  I want you to have more time in your day so we need to get this task under control and easy to do.  

So here are the ways I keep organized with my social media:

  1. Set a schedule to DO IT.  I know it’s hard to find the time during the crazy Monday morning or Friday afternoon rush.  Don’t do it then.  Pick a time during the week to set aside a few hours (start smaller if you need too) to work on your marketing.  Close the door, don’t take calls.  It’s important to remember that you are establishing a lifeline from your practice to the social media world where your clients live. 
  2. Create a content calendar.  This is not as hard as you think. I have one created as a sample that you can start with.  It is full of holidays, weird holidays, and animal related holidays.  That is where you start.  Create cute posts about “National Donut Day”; Better yet, bring donuts to your staff on National Donut Day and take pictures of all the fun, the POST IT ONLINE! You can follow this link or the one above to see my 2018 Sample Content Calendar.  I’ll be posting 2019 Sample Content Calendar soon!
  3. Use a content warehouse. I call it warehouse because you save all your cool content ideas in one place then go copy and paste it into your social media platform and boom you have it.  My favorite warehousing tool is Trello.  The sample content calendar is on Trello.  Trello is free to use but you can upgrade and get more goodies. You can use Trello for anything.  I have recipe boards as well as work related stuff.  If you use my recommendation link for Trello I get additional upgrades. You can then recommend Trello to your friends and colleagues and get upgrades too! 
  4. Link your Social Media Accounts.  I am not recommending one platform over another but I will share that the platforms do have more inter-connectivity than before.  For instance you can link Twitter and Facebook to your Instagram account.  This allows you to share your super cute post about your donut day shenanigans on Instagram and then automatically it pushes to Facebook and Twitter! 2 birds, one stone.  
  5. Use a scheduling toolThere are a few online and you can do a little research to see which one suits you best.  I personally like Hootesuite.  It’s easy to use and free when you only link 3 accounts.  3 accounts is actually pretty good.  You could link LinkedIn, Twitter, and Instagram.  It integrates well with other programs.  I have the extension in Chrome as well so it give me a little owl (that’s their mascot) when I move my mouse to something that could be scheduled to post on my social media.  You could set your posts up to hit your platforms when you want them to.  Then you just need to stay in tuned to the engagement on those posts.     

There are a lot of other ways to get organized and stay on track with your social media programming. I like these and use them faithfully.  I really like them because the starter pack for these programs is FREE!  I love FREE!  It makes me really happy!  Even if you grow and want to expand the capabilities with upgrades it is still very affordable so you won’t have to change everything later on if you don’t want to. I’m a set it and forget it type of girl.  Once I have my system I want to be able to interact with my followers and focus on the engagement side of social media.  

If you would like to reach out to me for more ideas or help getting set up on social media please do.  I am happy to do chat with you on the phone for an initial consultation and attempt to point you in the right direction.  Don’t worry my initial consultations are always FREE!  Email me at rhonda@dogdaysconsulting.com to get started! 

Don’t forget to subscribe to this blog also.  I will be posting more tips and how-tos as well as additional resources for practices and small business owners!

I am one of you and my heart and talents are working to improve small business success and performance!

Many blessings!

Rhonda

 

Creating Content for Your Practice

Where do I even begin?  I don’t have time for this! Ugh!

Yes, you do! It can be done with a few easy tips and with some programs you probably already have!  It does seem overwhelming to start out creating content for your social media pages but after a little sweat equity, you can do it.

Often brands (that’s your business or practice) posts pictures that are cute but maybe not the best representation of the image you are going for.

Sadly, I’ve seen more than a few posts from practices that have taken pictures in action and they missed the really bad background image of someone expressing anal glands… or wrestling a dog during a nail trim…or the big pile of trash on the floor from the latest ER.

We all know that these events are a reality in most practices and we can’t be pristine at all times.  Emergencies are dirty work, so are anal gland expressions.  Posting them for the world to see isn’t ideal though.

So we have to work on content that maybe not as much about our practice in action but the actions we want our audience to see and know about us taking.  A great example of this is when a practice shares another post from the local humane society advertising their next event! Great PR, great exposure for the humane society and your practice is socially aware and active.  That’s a win-win.  You didn’t take any pictures, you just shared! It’s called curating content.  You shared someone else’s post, they get credit but so do you!

Creating content is a great way to engage your clients and get them watching what you are up to social media! Clients will remember you when they need their pet seen and that is what it is all about.  Generating revenue from your efforts on social media.

Creating content is done in lots and lots of ways.  You can create a blog post much like this one.  Other forms of content could be Memes, GIFs, Pictures, Videos, Infographics, Case Studies, Testimonials from Clients, News/Practice Updates, Shared Events, etc.

Social Media Content Platforms
This image was found on pixabay.com. Free to use! Check them out!

I use some easily accessible programs for creating and managing my content.  I am a small business owner and I don’t have vast amounts of marketing money to throw at this much like you.

My favorite content creation programs are:

desygner.com– Free and easy to use.  Design program for all sorts of posts.  Most images are licensed for reuse.  The math is already done for you.  You just have to pick an image and add text! Easy.

Powerpoint-We all know powerpoint.  I use it to create slides that become posts.  I also use it to make videos! It’s not simple but it is easy once you learn it.  You can get as complicated or as simple as you want.

Pixabay– This site is awesome. Lots of images and videos FREE to use! It’s the mother load.

Unsplash– Another graphics site for free images that can be used to create posts.

Pickit Free Images Add-on-within powerpoint you can add an extension call Pickit Free Images.  This allows you to upload free images right into your slides (aka Content).  It’s pretty awesome! There is a site as well but there is a membership fee for this.

nounproject.com-This a cool site for icons.  It has tons and tons of icons that can be used in content. You will have to look to see the licensing status to see if the icon you want can be used commercially or if you need to purchase a license.  If you do, it’s pretty darn affordable and definitely not anything to be scared of.

 

I hope this helps you get an idea of where to start looking to create your amazing content! Sometimes just taking the first step gets it going… You’ll be amazed at what you can create.

stay tuned

I’ll be sharing my content calendar ideas as well as my favorite content organizers …soon!  I hope you enjoyed this post and found it helpful.

I’m here for questions or if you’d like to discuss how I can help you with your social media marketing.  I’m happy to train and coach you on how to do it yourself or manage your social media program for you! You let me know what you need!

 

Warmest Regards,

Rhonda

 

 

 

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